I design cool brands & apps. Inspired by fruit.

Fruit is perfect. It's sweet, colorful, zesty, exotic, and delightful. If I could only design stuff that cool.

About me
Tech
David Straight
"Positive attitude and energy."
Aravind Ravi
"Most organized designer."
Tony Lael
"Imaginative, creative, & technical."
Priya Chauhan
"Attentive to detail."
Real estate
Evan Ebert
"Don't settle. Hire Isaac."
Britt Johnson
"Exceptionally creative."
Consumer app
Paul Javid
"Exceptional UI, UX, and graphics."
David Rademacher
"Impressive creative branding abilities."
Brian Littman
"Open to engineering feedback."
Brett Polonsky
"Excellent UX designer."
Brady Pascoe
"Easy to collaborate with."
Aziz Badra
"Love it! You nailed it."
Agency
Joel DuChesne
"Understands technical business aspects."
Dan Noakes
"Team player. Smart leader."
Brandon Truesdell
"Elevated design + customer experience."
Nathan Dean
"Consistently stunning."
Keith Eneix
"Highly recommend."
eCommerce
Ashley Karatsonyi
"Eagerly refines his craft."

Welcome!

I'm currently freelancing for a few cool companies and hunting for full-time work, but I started at buzzing agencies, learning from people much more talented than myself. Over the years I've worked with a lot of companies, won a few awards, and earned some recommendations.

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UX Design

My forte is full process product design, from strategy and information architecture to design systems, UI design, and prototyping.

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Websites

I did my first professional website design for a client at 17. Since then I've designed dozens of sites and now develop them too.

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Branding

I did a few casual logos in my early career, but I became enthusiastic about comprehensive brand design after some larger projects and my personal rebrand.

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Graphics

Most of the projects in my first job were for infographics. That wasn't glamorous, but lately I've been inspired to pursue creative graphic design.

I start with understanding, research, and inspiration before pushing pixels. Concepts and designs are vetted and optimized before release.

See my process

Philosophy & values

I think everyone wants the same thing - relationship with humanity, peace with the metaphysical, and experience with the universe. I try to grasp these things with my values: authenticity, creativity, & hospitality.

More about me

Isaac was a pleasure to work with and by far the best designer I've worked with in my engineering career. He's very consistent and thoughtful and takes constructive feedback well, especially when it comes to designing alongside more technical specs.

creative lychee photo
creative dragonfruit photo
Like the fruit photos? Keep them coming on
Instagram
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Pinkglow pineapple

Explore work for publicly traded companies & local folks.

See all work

2

2

Alo Moves

Creating Netflix for yoga classes

Alo Moves

Creating Netflix for yoga classes

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1

1

Thriftbooks

Rebranding the world's used book store

Thriftbooks

Rebranding the world's used book store

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2

1

Epiq

Modernizing enterprise software for attorneys internationally

Epiq

Modernizing enterprise software for attorneys internationally

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2

2

CBRE Broker App

Practically an operating system for real estate brokers

CBRE Broker App

Practically an operating system for real estate brokers

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1

1

Washington Federal Bank

Website redesign for a growing bank

Washington Federal Bank

Website redesign for a growing bank

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2

2

Microsoft

A design system for the consumer website

Microsoft

A design system for the consumer website

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2

2

CBRE Hub

The biggest real estate company in the world gets modern

CBRE Hub

The biggest real estate company in the world gets modern

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2

2

betrue

A video agency gets a brand (and website) overhaul

betrue

A video agency gets a brand (and website) overhaul

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1

1

T-Mobile

Print brochures for in-store marketing

T-Mobile

Print brochures for in-store marketing

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2

2

Scribe

I couldn't find a good notes app so I designed my own

Scribe

I couldn't find a good notes app so I designed my own

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2

1

Ronny Wilson

A brand and website for a really cool guy

Ronny Wilson

A brand and website for a really cool guy

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1

1

UW Medicine

Building a healthcare provider search hub

UW Medicine

Building a healthcare provider search hub

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2

1

Evan Ebert

Poster, brand, and website for a realtor friend

Evan Ebert

Poster, brand, and website for a realtor friend

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2

1

Elan Multifamily Investments

A printed pitch deck for a real estate investor

Elan Multifamily Investments

A printed pitch deck for a real estate investor

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2

1

Senior Advisor

A new experience for the senior homes reviews hub

Senior Advisor

A new experience for the senior homes reviews hub

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2

2

CBRE Market Builder

Helping managers find estate opportunities for commercial brokers

CBRE Market Builder

Helping managers find estate opportunities for commercial brokers

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2

1

Koval Williamson

Presenting a complete picture of the west coast's retail middleman

Koval Williamson

Presenting a complete picture of the west coast's retail middleman

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1

1

Caris Life Sciences

New website for a cancer research lab

Caris Life Sciences

New website for a cancer research lab

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1

1

OpenText

Storyboarding a video series

OpenText

Storyboarding a video series

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1

1

Style Studio

A fresh brand style for a hair stylist

Style Studio

A fresh brand style for a hair stylist

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Awards and recognition

Featured Designer
cardDSGN
Product Team Spotlight
CBRE
Nominee
Awwwards
Featured Website Design
CSS Designs Awards
Guru of the Day
Web Guru Awards

This seems like a good time to ask about getting in touch. Maybe you have a project to work, or maybe you don’t. We can still talk and have a good time.

Or contact me directly. Serious about a project? Complete the project form.
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Personal projects

There's more here than just pixels.

I'm never satisfied and always thinking, so even when I'm not working for money there's something being created.

Read the Blog

Misdiagnosed. A break from impostor syndrome

Concern has been building lately as I continually hear people diagnosing self-doubt as Impostor Syndrome. In this essay I'll reflect on how negative feelings of being clueless, inadequate, and dissatisfied fueled positive direction.

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August 27, 2021
Essay

Cringe at my old work

Here's a collection of old work that I am embarrassed to say that I did.

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August 27, 2021
Essay

A Eulogy for Social Interaction

Sometimes I hold my phone for so long that my pinky finger starts to hurt. I've messaged him, texted her, and replied to them, yet I'm still tapping for something to do. But that hunger for likes and quick satisfaction is getting old. Wait, not old - exhausting. I wish this were less shallow. The perpetual connection to humankind ought to be meaningful.

Read more
August 11, 2019
Essay

More things I do

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Reading

The list is mostly to help me remember what I've read, but you might find an interesting title yourself.

Read Something
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Comedy

I do standup at open mics and act in an impov theater group, the Crackpots.

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Music

I learned to love and play music from my parents, both professional muscians.

Coming

I'm opening shop

Buy prints, cards, and design resources, or browse free downloads. It's not ready to go yet, but check back in so you can be one of the first 100 people to get my custom deck of playing cards.

Back on Kickstarter