UX design for broker CRM software
UX design for legal document cloud storage
Branding and mobile UX for TaskRabbit competitor
Freelance project serving local small- and mid-sized businesses with web and brand design.
My career in design and usability started at Fannit, a startup marketing firm. I allowed this job to take the place of going to school, a decision I still don't regret because of hands-on learning it provided me with.
The role started as an account manager and content writer for a group of clients, but quickly moved to graphic designer as the firm evolved. My responsibilities as such were to design infographics, websites, and brands. But the focus, as a marketing provider, was always designing for the user so that experiences would equal conversions. This set the groundwork for my next role - experience design.
One of the most important yet most overlooked aspects of design is usability. Designers love to flaunt shiny new dashboards and clean interfaces, frequently forgetting the experience of the end user. And verifying designs are agnostic to disabilities is a detail often forgotten. My goal is to design experiences that look beautiful but function better.
Smart images compression, as well as proper use of each image type (SVG, PNG, JPG) can make a substantial difference to load time and experience. If I'm developing as well as I designing, I use additional techniques for performance such as code minification, efficient use of classes & scripts, etc.
My goal is to design experiences that are intuitive, but sometimes making an experience intuitive involves walking the users through it. Typically this is as non-intrusive as smart placeholder content, but other methods include welcome messages or walkthrough tutorials.
One of the valuable skills I acquired in marketing was knowledge of analytics. Before any redesign I like to look at current usage analytics. This identifies how users currently interact with the experience so I know which flows and content to retain and what's failing.