Reading List

For years, I set yearly reading goals, but forgot what I had read at the end of the year. I'm hoping to end that here by logging the books I read (at least the worthwhile ones). So this page is really my own journal, but these are my recommendations for you as well.

How to Fail at Almost Everything and Still Win Big
Scott Adams

How to Fail at Almost Everything and Still Win Big

The author of the Dilbert comic strip covers every basic aspect of life and how to excel in each one in order to be successful, both personally and corporately. Engaging read with straightforward advise.

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The 7 Habits of Highly Effective People
Stephen Covey

The 7 Habits of Highly Effective People

The most practical advice on everyday life I've ever read. Habits like being proactive and listening to hear instead of listening to respond continue to help me improve as a person.

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Lord of the Rings
J.R.R. Tolkien

Lord of the Rings

The epitome of fantasy. Tolkien created a world and a detailed story that many other fantasy plots steal from. It covers the quest of Frodo in destroying the Ring of Power.

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Les Miserables
Victor Hugo

Les Miserables

The most touching story I've ever read. Very long and detailed, but worth it. The story follows the life of Jean Valjean and Cosette surviving France and personal challenges during the revolution.

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Relevance
Tim Manners

Relevance

What I love about this book is that it doesn't teach you how to market - there are far too many books on that. Instead it explains the importance of having a brand worth marketing in the first place - something spoken of far too little. But at its essence it's a collection of case studies proving that point of relevant products over marketing tactics.

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Mere Christianity
C.S. Lewis

Mere Christianity

Written by a brilliant scholar who spent much of his life as an atheist, this books provides a continuous logical thought on why the morals and message of Christianity hold true. A fascinating read for skeptics or religious individuals.

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Smart Trust
Stephen Covey and Greg Link

Smart Trust

Although most people are very slow to trust, Covey and Link outline the psychology of trust and explain how to use that understanding to be trustworthy and trusting.

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How to Win Friends and Influence People
Dale Carnegie

How to Win Friends and Influence People

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The 21 Irrefutable Laws of Leadership
John Maxwell

The 21 Irrefutable Laws of Leadership

This is a good book for learning the fundamentals of leadership. Lots of good examples to back up the material too, which I appreciate.

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How I Raised Myself from Failure to Success in Selling
Frank Bettger

How I Raised Myself from Failure to Success in Selling

The power of enthusiasm and the lessons this teaches on building confidence have helped me tremendously in my career.

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Show Your Work!
Austin Kleon

Show Your Work!

Solid, concise recommendations on how to present yourself and your work. He covers social media, meetups, balancing not enough marketing and too much marketing, and other relevant topics for designers (or anyone in a competitive space really).

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Ben Hur
Lew Wallace

Ben Hur

An inspiring American classic telling the story of Ben Hur, a Jew under Roman rule during the time of Christ. Powerful themes of betrayal, revenge, love and redemption.

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Thinking Fast and Slow
Daniel Kahneman

Thinking Fast and Slow

A fascinating study of human psychology comparing conscious and subconscious responses. Very practical in understanding oneself and navigating interactions with people.

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Blink
Malcolm Gladwell

Blink

The focus of Blink is the incredible amount of recognition and analysis the human subconscious can process in a split second. This book helped me to recognize biases I didn't know I had and train myself to utilize the power of my subconscious.

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Crime and Punishment
Fyodor Dostoyevsky

Crime and Punishment

Dostoyevsky does what, in my opinion, is the pinnacle of brilliant writing in fiction; he caused me as a reader to feel deeply the emotions of his main character - the guilt, the insanity, the sorrow, and the redemption of the epilogue.

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Hooked
Nir Eyal

Hooked

In a fast-paced digital world, it's hard to design a product that captures attention and retains it. Eyal uses countless case studies to support his arguments around captivating design and marketing.

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The Like Switch
Jack Schafer

The Like Switch

In this book, Jack Schafer, PhD, writes a series of practical tips on how to make others perceive you as more likable based on psychological theories. As a previous FBI agent, he honed these practices himself when investigating people. His advice covers physical presence, eye contact, touch, conversations, body movement, etc.

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1984
George Orwell

1984

A gripping novel about a dystopian future where Big Brother rewrites history and controls the lives of everyone. The ending is brilliantly written and leads to deep thoughts about life and politics.

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Start With Why
Simon Sinek

Start With Why

This book immediately changed my process and mindset for branding. Most companies start with "what" - that is, their story revolves entirely around the product and its details. A more progressive company will write its story about the "how" - an explanation for how the product achieves its claims or the process used for delivering a service. But the most successful businesses tell a story about "why" - not why they're a good company or why you should buy from them, but rather they pinpoint the emotions and core reasons why people do the things they do and their story touches the innate needs and deep desires for why a consumer wants something in the first place.

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